The Asian Banker China Private Banking and Wealth Management Awards programme seeks to evaluate and recognise outstanding performance and best practices in the private banking and wealth management industry in the country. We seek to benchmark the best institutions, comprising banks and non-banks, that serve the high-net-worth and ultra high-net-worth individual segments in China.

A good private wealth institution is one that is able to look after the customer's family and business interests through their entire life and social cycles through integrity, exceptional service, an understanding of the customer's needs through segmentation and other analytics, superior and timely product innovation resulting in the preservation and expansion of the customer's wealth in their lifetime.

We believe that the best private wealth institution is one that is able to enable its high net worth customers achieve their financial and lifestyle needs by meeting their risk profile and investment objectives, as demonstrated by a strong wallet share of the assets and liabilities of the customer and his family.